Benchmarking

AUTOMOTIVE BENCHMARKING :

Benchmarking is the process of comparison of similar products on some dimensions of performance

Automotive Benchmarking is the process of analyzing the choices of similar products based on the selection factor and deducing it to final conclusion.

CASE :

Mr. D.S. Pughazhyendhii is a married man who lives in Bangalore which is a highly crowded city. His Family comprises five members including his wife, five-year-old boy, his father, and his mother. He visits his native place Madurai which is 500kms away from Bangalore once in a month. Also, he will be using his car to commute to his office. His budget falls between 8 to 10 lakhs on road. Please suggest to him with options so that he will buy a good car for his family

DATA GIVEN :

Number of Passengers : 5

Assumed distance traveled in a month : 2500 km

Assumed distance traveled in a year : 30000 km

Location : Banglore & Madhurai

Budget for purchase : 8 to 10 lakhs

Preffered Models : Suv,Muv,Hatchback,Wagon,Crossover

Automobiles taken in consideration for Mr Pughazhyendhii :

1) Hyundai Verna S Plus 1.5 VTVT (9.81 Lakhs)

2) Mahindra Bolero Neo N4 (9.29 Lakhs)

Engine : 1493 cc, 3 Cylinders Inline, 4 Valves/Cylinder, DOHC

3) Mahindra XUV300 W4 1.5 Diesel (9.60 Lakhs)

Engine : 1497 cc, 4 Cylinders Inline, 4 Valves/Cylinder, DOHC

Turbocharger/Supercharger : Turbocharged

4) Hyundai Venue S Plus 1.5 CRDi (9.8 Lakhs)

Engine : 1493 cc, 4 Cylinders Inline, 4 Valves/Cylinder, DOHC

Engine Type : 1.5 U2 CRDi

Fuel Type : Diesel

Max Power (bhp@rpm) : 99 bhp @ 4000 rpm

Max Torque (Nm@rpm) : 240 Nm @ 1500 rpm

Mileage (ARAI) : 23.4 kmpl

Driving Range : 1053 Km

Drivetrain : FWD

Transmission : Manual - 6 Gears

Emission Standard : BS 6

Performance :

1) Mahindra XUV 300 has better engine then Mahindra bolero,it also has better milage,both engine are turbocharged

2) Mahindra XUV 300 has bigger bootspace then mahindra bolero,& bigger tank then bolero

3) Hyundai Venue S Plus 1.5 CRDi has bigger fuel tank then all four cars,it has the most driving range

4) Hyundai Venue S Plus 1.5 CRDi has the most milage of all four cars

Interior :

1) Mahindra xuv has anti glare glass which mahindra bolero doesnt have

2) Mahindra bolero has vinyl seat and mahindra xuv 300 has fabric seat which is better in comfort

3)Mahindra bolero has jump seat but mahindra xuv doesnt have a jump seat

4)Venue has cabin boot acess Verna doesnt

5)Hyundia Venue & Mahindra XUV has reverse camera assit which other car doesnot provides

Exterior :

1) Hyundia Verna is a standout in this category and offers the maximum bootspace of 480 litres falling just behind bolero

and verna provide way better ground clearence of 195 mm which will be well suited for the Indian Road

2) Venue is the latest car in hyundia series its beefy and sturdy and it looks very attractive,its ground clearance is also 190

mm which is not that behind of verna

Safety :

1)Hyundia Verna has ncap safety rating zero, mahindra bolero has ncap rating of 3.9,Hyundia venue has 4

star nacp rating and mahindra xuv 300 has the higest ncap rating of 5

2) Mahinra XUV 300 has Automatic Rain Sensing Wipers, Tyre pressure monitoring system which is very tough to get in this

price range

3) Almost all the models has same safety features of Dual Airbags, ABS with EBD, parking sensors, corner stability control but

Mahindra XUV 300 offers warning system which buzzes in case of driver dozing off and it sends vibration to the steering wheel

to alert the driver

Verdict :

Mahindra XUV300 W4 1.5 Diesel is better model suited to Pughazhyendhii based on the benchmarking report done above. It offers much better stability in performance and spacious compared to other model and falls under the budget of 10 lakhs with top spec model. Hyundai Venue also provides better features but lags Mahindra XUV on the ncap rating along with Hyundia verna and Mahindra Bolero

CONCLUSION

Thus a detailed benchmarking is done and Mahindra XUV 300 is recommende to Mr D.S. Pughazhyendhii.