Benchmarking
Bench-Marking:- Bench marking is the process of comparison of product with his own past product or with best product available in the market.
CASE:- Mr. D.S. Pughazhyendhii is a married man who lives in Bangalore which is a highly crowded city. His Family comprises five members including his wife, a five-year-old boy, his father, and his mother. He visits his native place Madurai which is 500kms away from Bangalore once a month. Also, he will be using his car to commute to his office. His budget falls between 8 to 10 lakhs on road. Please suggest to him options so that he will buy a good car for his family.
Note:- Pughazhyendhii is fond of big cars
Report:-
from above case.
1.they have 5 family members, and they are traveliing 500km once in the month. so they need more spacious with enough leg room.
2. Also Pughazhyendhii is fond of big cars. so suggestion would be a choice of SUV Vehicle.
3. and he will be using his car to commute to his office. so diesel veriant car is best for him for better mileage but His budget falls between 8 to 10 lakhs on road. so in 2022 there is no SUV Vehicle comes under 10 lakhs in Diesel variant. so they have to buy petrol variant.
4.he lives in highly crowded city ( bangalore ). so automatic veriant is sutaible for him but again due to low budget Manual Transmission is preferred.
Based on these requirements a detailed benchmarking is done to compare the specifications, advantages and other considerable parameters.
I will suggest him 4 latest SUV's with petrol veriant.
1. Maruti Brezza 2. Mahindra XUV300 3. TATA Nexon 4. Hyundai Venue.
Specifications:-
| Petrol Variant | Maruti Brezza LXi |
Mahindra XUV300 W4 1.2 |
TATA Nexon XE |
Hyundai Venue E 1.2 |
|
| Engine specification | 4 cylinder,1462 cc which produce 102 bhp @6000 rpm and 136.8Nm @ 4400 rpm of max power and torque. | 3 cylinder,1197 cc which produce 109 bhp @ 5000 rpm and 200 NM @ 2000 rpm of max power and torque. | 3 cylinder,1199 cc which produce 118 bhp @ 5500 rpm and 170 Nm @ 1750 of max power and torque. |
4 cylinder,1197 cc which produce 82 bhp @ 6000 rmp and 113.8 Nm @ 4000 rpm of max power and torque. | |
| Dimensions | Wheel base ground Clearance Weight in KG Boot capacity. |
2500mm 198mm 1110kg 328L. |
2600mm 180mm 1368kg 259L. |
2498mm 209mm 1179kg 350L. |
2500mm 190mm 1260kg 343L. |
| Transmission | Gear box type No of gears |
Manual 5 |
Manual 6 |
Manual 6 |
Manual 6 |
| Fuel Economy | Tank Capacity Aral mileage city mileage Highway mileage |
48L. 20.15kmpl. 16kmpl. 18.8kmpl |
42L. 17kmpl. 14kmpl 15.50kmpl |
44L. 17.57kmpl 14kmpl 16kmpl |
45L. 17.5kmpl 15kmpl 16kmpl. |
| Safety | Airbags | 2 | 2 | 2 | 2 |
| price | on road (bangalore) | 9.60 lakh | 9.86 lakh | 9.32 lakh | 9.17 lakh |
from above table,
PERFORMANCE
1.The Reported ARAI Mileage shows Brezza has more mileage compair to others and Nexon and venue are perform similar and Mahindra falls behind because of its power to weight ratio.
2.Tata Nexon has Linear Power Delivery system and has better Engine power and torque.
3. also nexon provided multiple drive modes.
4.Due to less power and torque brezza and venue lag behind.
performance of car is very important when we have to cover long distance journey, so nexon provided better overall performance compair to others.
INTERIOR
1. compairing this 4 cars hyundai venue provided better head rooms.
2. but nexon provided more spacious and premium interior at this price range.
EXTERIOR
- TATA Nexon offers the maximum bootspace of 350 litres and provide better ground clearence of 209mm which will be well suited for the Indian Roads.
- also tata and mahindra offers better build quality as compair to maruti and hyundai.
SAFETY and COMFORT
Almost all the models has same safety features of Dual Airbags, ABS with EBD, parking sensors, corner stability control.
TATA Nexon is the first Indian Model to recieve 5star NCAP Rating for its safety and crash test. Mahindra XUV also has a 5 star rating.
*Pughazhyendhii want to used his car for daily commute to his office and once is a month visits his native place Madurai. so safefy is the first priority for him and TATA Nexon is safest car compair to others.
CONCLUSION:- compare the specifications, advantages and other considerable parameters Tata Nexon is better model suited to Pughazhyendhii based on the benchmarking.It offers much better stability in performance and spacious compared to other model and falls under the budget of 10 lakhs.
Thus a detailed benchmarking is done and car mode is proposed based on the reports for this case.