Benchmarking

Benchmarking - Benchmarking is defined as the process of measuring or evaluating products, services, and processes against those of organizations known to be leaders in one or more aspects of their operations.

- In the above image we can see an overview of benchmarking in automotive industry.

- It shows 4 different vehicles of different manufacturing company compared with there dimensions, performance, price, mileage etc.

- From this comparison we get a new result for producing a new vehicle in the market and also as a customer we get better option to select a vehicle to buy.

CONCLUSION

- From comparison and benchmarking I will suggest customer Tata Nexon because its fits in this budget, it’s a 5 seater vehicle complete for Mr. D.S. Pughazhyendhii’s family.

- This vehicle is the safest vehicle of India and average is very good, with very good performance and overall its stylish vehicle with new technology.