Benchmarking
1. Bench-marking - It is defined as the process of measuring products, services, and processes against those of organizations known to be leaders in one or more aspects of their operations. Benchmarking provides necessary insights to help you understand how your organization compares with similar organizations, even if they are in a different business or have a different group of customers. Benchmarking can also help organizations identify areas, systems, or processes for improvements—either incremental (continuous) improvements or dramatic (business process re-engineering) improvements.
Benchmarking has been classified into two distinct categories: technical and competitive.
a) Technical benchmarking - It is performed by design staff to determine the capabilities of products or services, especially in comparison to the products or services of leading competitors. For example, on a scale of one to four, four being best, how do designers rank the properties of your organization’s products or services? If you cannot obtain hard data, the design efforts may be insufficient, and products or services may be inadequate to be competitive.
b) Competitive benchmarking - It compares how well (or poorly) an organization is doing with respect to the leading competition, especially with respect to critically important attributes, functions, or values associated with the organization’s products or services. For example, on a scale of one to four, four being best, how do customers rank your organization’s products or services compared to those of the leading competition? If you cannot obtain hard data, marketing efforts may be misdirected and design efforts misguided.
Benchmarking procedure consists of a) Considerations, b) Plan, c) Collect, d) Analyze, e) Adapt.
2.
| S.NO | SPECIFICATION | HYUNDAI VENUE | TATA NEXON | KIA SONNET | MARUTHI BREZZA |
| 1 | Price | 6.99 Lakhs - 11.4 Lakhs | 7.4 Lakhs - 13.5 Lakhs | 6.95 Lakhs - 13.6 Lakhs | 7.69 Lakhs - 11.2 Lakhs |
| 2 | Mileage | 17-23 km/l | 16/22 km/l | 18/24 km/l | 17 - 20 Km/l |
| 3 | Safety Rating | 4/5 NHTSA | 5/5 Global NCAP | 3/5 Global NCAP | 4/5 Global NCAP |
| 4 | Body Type | SUV | SUV | SUV | SUV |
| 5 | Airbags | 6 (Dual front, front seat side, side curtain) | 2 (Dual Front) | 6 (Dual front, front sear side, side curtain) | 6 (Dual front, front sear side, side curtain) |
| 6 | Transmission Type | Manual/DCT (available) | Maunal/AMT | Maunal/DCT/AMT | Maunal/AT |
| 7 | Technology | Air purifier, Drive mode (Normal, Eco, Sport), Alexa & Google Voice Assistance | Air purifier, Fortified Cabin, Reverse Camera Assit, Voice Assitance, Electric Sunroof, Cooled Glovebox, Drive mode (Eco, city, sport) | Air purifier, Remote engine start, Drive modes, Voice assistance (voice based with sunroof control) | Electric sunroof, Alexa support, 360 degree camera. |
| 8 | Engine | Petrol/Diesel (Pertol has Turbo) | Turbo Petrol/Diesel | Turbo Petrol/Diesel | Petrol |
| 9 | Fuel tank | 45 Liters | 44 Litres | 45 Litres | 48L |
| 10 | Dimensions | 3995 mm L X 1770 mm W X 1617 mm H | 3993 mm L X 1811 mm W X 1606 mm H | 3995 mm L X 1790 mm W X 1642 mm H | 3995 mm L X 1790 mm W X 1685 mm H |
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Conclusion :
The KIA Sonnet is overall better package than other cars. The turbo engine with diesel and petrol variants provides good performance. The Sonnet also provides DCT and AMT versions transmission system which is good for daily city driving. The vehicle has better mileage in overall comparison. As far as technology is concerned the KIA sonnet offers more than other vehicles listed above.The safety rating of the may be less than nexon and brezza but has 6 airbags which provides more safety when compared with nexon.