Benchmarking

BENCHMARKING

Benchmarking is an automotive industries which involves in the process of comparison of similar products like performance, Design and budget

In Automotive Benchmarking is for selecting and analyzing the similar products from the selection factors and desideing the final conclusion of the case.

CASE

Mr. D.S. Pughazhyendhii is a married man who lives in Bangalore which is a highly crowded city. His Family comprises five members including his wife, five-year-old boy, his father, and his mother. He visits his native place Madurai which is 500kms away from Bangalore once in a month. Also, he will be using his car to commute to his office. His budget falls between 8 to 10 lakhs on road. Please suggest to him with options so that he will buy a good car for his family.

Note: Pughazhyendhii is fond of big cars

Customer Requirement Report

As per Mr. Pughazhyendhii requirement based on below filters.

They are

• Total five Persons including a child and hence the vehicle should be big and spacious with enough leg Space
• His budget is from 8-10 Lakhs and he required fond of big cars
• He uses his car for Daily office commute and a monthly trip to his native .This can be a total estimate of more than 3000km/month and 35000km/year.
• Based on his location it will be crowded city like Bengaluru So Automatic Gear Transmission vehical will be suitable.
• And based on his budget constraints fuel engines are preferred

Based on above requirements given a detailed benchmarking done by compareing the specifications, Safety and other parameters

Good Things	Comfortable seats – Large, well-cushioned seats with adequate overall support Boot Space - The 550-litre enclosure is adequate in case the third row is not in use Lightweight - This has a positive effect on performance and fuel efficiency Cruising capability – The flat ride quality makes it ideal for traversing long distances Easy to drive – Almost feels like piloting a Swift and not a seven-seater MPV	Value for money Easy to drive Good interior space	Solid road presence - A strong shoulder line, flashy grille and the large wheels Feature loaded - Top trims get lots of modern equipment/extravagant music player Quality interiors - Good quality with appreciable fit/finish, favourable ergonomics Modern powertrains - The line-up consists of ultra-refined and efficient engines Smooth gearboxes - The transmissions offer convenience and are a breeze to use	High ground clearance Spacious interior, practicality Frugal motor
Could be Better	Third-row legroom - Tall people in the second row can limit legroom in the last row Interior plastic quality – Feels inconsistent as you start going lower down in the cabin Compact MPV - It is still a smaller MPV when compared to the Innova and Marazzo	The engine gets noisy past 2,500rpm Bumpy low-speed ride Interior plastic quality	Rear seat space - It isn’t airy, seating three on the bench is a tight affair Firm ride quality - Road irregularities are noticeably felt, bounces at higher speed Costly top trims - For the money, one can opt for a lower variant on the Creta	Lacks road presence No transmission options

Hundai Venue is better model suited to Mr. Pughazhyendhii based on the benchmarking report done above. It offers much better stability in performance and spacious compared to other model and it is under the budget of 10 lakhs with top spec model. Maruthi Suzuki Ertiga also provides better features but lags Honda WR-V on the poor transmission option along with Eco Sport and XUV models.

Side view

While the Hyundai Venue rivals models like the Maruti Brezza and Tata Nexon over here in our market, it’s a global product sold in many other countries. The India-spec Venue is yet to be tested by Global NCAP but the model available in Australia was tested by ANCAP and received a respectable 4-star safety rating. The model tested was in a feature-loaded trim and came with features like dual front airbags, side airbags, curtain airbags, autonomous emergency brakes, lane keep assist, lane departure warning and emergency lane keep assist. On the other hand, the model available in India misses out on many of the above features.

CONCLUSION

Thus the detailed benchmarking is done and car mode is proposed based on the reports based on above case