Benchmarking

Mr . D.S. Pughazhyendhii is a married man who lives in Bangalore which is a highly crowded city so I will recommend him to buy \"ford Eco sport\". A complete compact SUV.

Benchmarking :

• I will compare all the major aspect cars on the basis of Mr. D.S. Pughazhyendhii requirement.
• Requirement:

1. Daily commute
2. Heavy traffic
3. City road
4. Family car
5. Long trips
6. Big car (preference)

• For the above requirement the car should be a 5 seater with roomy cabin, should be drivable in heavy traffic means light clutch operation or an amt(automatic transmission), Good cornering capabilities ie not too soft not to stiff suspension system. Long trips are involved so the car should have good mileage.

Benchmarking process:

• Now that we know what we need let’s see what all the cars had to offer.
• Comparison is done among most selling or preferred cars in this segment ie Hyundai venue, Eco sport, Nexon, Xuv 300.

Overview:

Over view	Hyundai venue	Eco sport	Nexon	Xuv 300
On road price Rupees	988486	947859	982308	988181
Fuel type	Diesel	Diesel	Diesel	Diesel
Engine displacement	1396cc	1490cc	1497cc	1497cc
Body type	SUV	SUV	SUV	SUV
Max power @ rpm	89bhp@4000rpm	98bhp@3750rpm	108bhp@3750rpm	115bhp@3750rpm
Mileage ARAI	23kmpl	23kmpl	21kmpl	20kmpl
Fuel tank capacity (l)	45 l	52 l	44 l	42 l

• From this overview I came to a conclusion that Hyundai venue and eco sport are better than others. Because of mileage and tank capacity. Cars like nexon and xuv do have more power but that’s not Mr. D.S. Pughazhyendhii preference.

Safety:

Safety features	Hyundai venue	Eco sport	Nexon	Xuv 300
Airbag Driver and Passenger	Ok	Ok	Ok	Ok
Door ajar warning	Ok	Ok	Ok	NA
Speed sensing auto door lock	Ok	Ok	NA	NA
PretentIoner and force limiter	Ok	Ok	NA	Ok
Rear camera	Ok	Ok	Ok	NA

• After this segment it became clearer that its either Hyundai venue or Eco sport. Other two at this price range have less safety features.

Suspension and steering:

Suspension steering and brake	Hyundai venue	Eco sport	Nexon	Xuv 300
Rear suspension	Coupled torsional beam	Semi-independent twist beam with twin gas and oil filled shock absorbers	Semi-independent twist beam with coil spring and shock absorber	Twist beam suspension with Coil Spring
Front Suspension	McPherson Strut	Independent MacPherson Strut with coil spring and anti-roll bar	McPherson dual path strut with coil spring	MacPherson Strut with anti-roll bar
Shock Absorbers Type	Na	Twin Gas & Oil Filled	Na	Na
Steering	Tilt	Tilt and telescopic	Tilt	Collapsible
Brakes (front)	Disk	Ventilated disk	Disk	Disk
Rear brakes	drum	drum	drum	Disk

• In this segment we compared the driving features of a car and it came out that ford eco sport is clearly ahead in offering drivability to the driver.

Dimensions and capacity:

Dimension and capacity	Hyundai venue	Eco sport	Nexon	Xuv 300
Length	3995	3998	3994	3995
Width	1770	1765	1811	1821
Height	1606	1647	1607	1627
Boot space litres(l)	350 l	352 l	350 l	259 l

• As preferred by Mr. D.S. Pughazhyendhii the car bigger car here should be the winner and we can see that ford eco sport is lengthier and taller than other three with maximum of boot space to offer.

Conclusion: after comparing all the key features of the cars and taking into account the preference of Mr. D.S. Pughazhyendhii I can suggest him to buy “ford eco sport”.