BENCHMARK STUDY OF INDIAN CARS -benchmarking for decision making

BENCHMARK STUDY OF INDIAN CARS

Benchmark with present available cars in market for the following case.

Mr. D.S. Pughazhyendhii is a married man who lives in Bangalore which is a highly crowded city. His Family comprises of five members including his wife, five-year-old boy, his father and mother. He visits his native place Madurai which is 500kms away from Bangalore once in a month. Also, he will be using his car to commute to his office. His budget falls between 8 to 10 lakhs on road. Please suggest him with options so that he will buy a good car for his family .

Note: Mr.Pughazhyendhii is fond of big cars

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A BRIEF HISTORY OF BENCHMARKING

Benchmarking may seem like a management tool from the 1970s, 1980s, and1990s. It is not. and it is not from that era. How did the idea of benchmarking evolve? What are its origins? Perhaps the idea started when a man first looked at a neighbor’s hut and thought ‘That design lets in less rain than mine, perhaps I should build one like that’; or when he looked at his neighbor’s crops and asked ‘Why are his plants producing more fruit than mine? What does he do that is different to me’? One can imagine a king, in the years before records began, sending out spies to observe what kinds of weapons his enemy was developing; or seeking to discover what features enabled another nation’s ships to travel faster. We can picture a wise ruler sending envoys to foreign countries to learn what remedies they used for certain ailments. Our imagination tells us that somewhere near the start of the road to modern civilization men realized that they could learn from each other’s discoveries and thereby improve their own situation. As industry became more developed and organized, it became clear that large profits could be made by developing better products, and producing goods in ways that were faster and more efficient. In order to stay on top, it was necessary to be aware of the competition –what features made the competitors’ products more desirable; what manufacturing processes were they using to produce their goods more cheaply; where were they getting their raw materials, or indeed, what raw materials were they using? Nowadays there are legal mechanisms to deter companies from stealing designs and discoveries from one another, and organizations go to considerable lengths to guard those secrets which give them competitive advantage in the marketplace.

BENCHMARKING FOR DECISION MAKING

Benchmarking is a great tool for selecting the right car for our requirement. Because nowadays all top OEM targets India. All know that India is one of the best market place in the world. India has seen a sharp increase in demand of more sophisticated cars and better user experience. This demand goes beyond specifications and is now focused on attributes. These attributes influence the perception of the consumer for a brand/model and thus play an important role in buyer’s decision making process. So here we\'ll see the how to use this tool wisely. The following parameter are broadly considered for decision making for the right car.

• Car owners feedback

The first thing is to read the reviews/real-voice of the car owners feedback. It helps to find out the common likes / don\'t likes of the car.

• Car sales data

Sales data helps to analyze and to choose which car is trending right now!

• Safety

In terms of Airbags, Head injury protection, ABS, EPS, Traction control, Car weight

• Comfort

Comfort of the car is broadly classified by chamber noise, Vibration, Seat comfort,

Speed bump isolation, Pedal and gear shift, Steering effort..

• Performance

Factors considered in cars performance top Speed, Fast braking, Cornering, Aerodynamics..

• Styling

Interior and exterior design like headlamps,taillight,vehicle body profile styling

• Ownership cost

Is the Estimate of how much it will cost to own a car over a period of time. This takes into account expenses incurred on things like fuel, Maintenance,Insurance,loan charges and loss in car vale (depreciation) over the period of ownership. The 5year ownership is assumed with an average interest rate of 12% p.a.

• After sales service

Need to check the spare parts availability, rate of the spare parts, service charges etc..

By using this Approach we can select a right car for Mr. Pughazhyendhii

• Compact SUV suits Mr. Pughazhyendhii Requirements.
• Diesel Variant because he drives long distance with family it needs more torque and for better fuel economy.

BEST COMPACT SUVs

• Mahindra XUV300 Diesel W8(O)
• Ford EcoSport TDCI S
• Maruti Brezza ZDi
• Tata Nexon Revotorq XZ+
• Mahindra XUV300 Diesel W8(O)
• Ford EcoSport TDCI S
• Maruti Brezza ZDi
• Tata Nexon Revotorq XZ+

Based on comparison I suggest mahindra XUV300 Diesel W8(o) varient model car for Mr.Pughazhyendhii although this prize is bit higher i will satisfy all the needs of Mr.Pughazhyendhii.

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