Benchmarking
AIM:
To prepare a report explaining what is Bench-marking , Compare at least 4 Vehicles and Provide a Proper conclusion for the report, suggesting a suitable vehicle among the comparisons made.
WHAT IS BENCHMARKING ?
It is the process of comparing one's business process and performance metrics to industry's best and/or best practices from other industries.Process benchmarking includes studying process flows, operating system, process technologies and the operation of target firms and departments.
Also it can be defined as the way of discovering what is the best performance being achieved-whether in a particular company ,by a competitor or by an entirely different industry. this information can then be used to identify gaps and organisation' process to achieve a competitive advantage.
Three primary classification of Benchmarking :
Although there are many forms of benchmarking, they can be classified into three categories-internal, competitive and strategic.
INTERNAL BENCHMARKING: is used when a company already has established and proven best practices and they simply need to share them.internal benchmarking also may be necessary if comparable industries are not readily available.
COMPETITIVE BENCHMARKING: is used when a company wants to evaluate its position within its when a company needs to identify industry leadership performance targets.
STRATEGIC BENCHMARKING:is used when identifying and analysing world-class performance.This form of benchmarking is used most a company needs to go outside of its industry.
STEP-BY-STEP ABOUT BENCHMARKING:
Benchmarking is a simple,but detailed,five -step process.
In order to benchmark anything, you need to have quantitative data available to study. That means breaking down internal processes to calculate performance metrics.Quantify everything, because only quantifiable information can be accurately compared.
BENEFITS:
In addition to helping companies become more efficient and profitable ,benchmarking has other benefits, too much as:
By identifying areas you wish to improve on in your business and benchmarking your existing performance against competitors, your business can strive to enhance your execution tenfold. Using benchmarking this way has allowed businesses to gain strategic advantages over competitors and grow industry averages.
Monitor Performance
Benchmarking involves looking at current trends in data and projecting future trends depending on what you aim to achieve. In order to know you have been successful, benchmarking needs to be a continuous process. Monitoring performance is an inherent characteristic of it.
Continuous Improvement
As well as monitoring performance, continuous improvement is an essential attribute of benchmarking. This is because the aim of benchmarking is to improve certain elements of a business. This improvement should not merely be something that improves once and is forgotten, but something that improves over time and is continuous.
Planning and Goal Setting
Once benchmarking has been carried out, goals and performance metrics are set in order to improve performance. These goals are new, more competitive targets for a company but they must be achievable. If goals are unrealistic to achieve, teams become demotivated and goals are destined to remain unfulfilled.
Encourage Ownership
When companies look at their processes and metrics they need to ask hard questions to get all the answers they need. This includes talking to everyone in the business and understanding their roles. By asking these questions and gaining a better understanding of everyone’s role, ownership of processes and performance is encouraged. This means that employees will take pride in their job and the work they do. This pride leads to better performance and higher-quality end results.
REQUIREMENTS:
Benchmark with presently available cars in the market for the following case.
Mr. D.S. Pughazhyendhii is a married man who lives in Bangalore which is a highly crowded city. His Family comprises five members including his wife, five-year-old boy, his father, and his mother. He visits his native place Madurai which is 500 kms away from Bangalore once in a month. Also, he will be using his car to commute to his office. His budget falls between 8 to 10 lakhs on road. Please suggest to him with options so that he will buy a good car for his family.
Note: Mr. Pughazhyendhii is fond of big cars
- Ford EcoSport. 7.09 - 11.40 Lakh.
- Hyundai Venue. 7.53 - 12.52 Lakh.
- Tata Nexon. 7.70 - 14.14 Lakh.
- Maruti Suzuki Vitara Brezza. 7.99 - 13.96 Lakh.
- Renault Duster. 9.86 - 14.25 Lakh
- Maruti Suzuki Ciaz. 8.99 - 11.98 Lakh
The details about the cars which I have listed down
- Ford EcoSport
FORD ECOSPORT AMBIENTE 1.5L TDCI
Mileage: 21.7km/l
Max Power: 215 Nm @ 1750 rpm
Fuel Type: Diesel
Emission Standard: BS 6
Seating Capacity: 5
The Ford EcoSport comes with a fuel tank capacity of an impressive 52-litres. Ford claims an ARAI-certified mileage of 17 km/L for the petrol and 23 km/L for the diesel variant.
The Ford ecosport was tested by Euro NCAP and gave amazing results.
It has scored an amazing 4 out of 5 stars.
For Adult Occupant it scores a good 33.8 Points, while for Child Occupant its has scored 38 Points.
Customer Support: 3rd party support YES!
- Hyundai Venue
HYUNDAI VENUE E 1.2 PETROL
Mileage: 17.52km/l
Max Power: 115 Nm @ 4000 rpm
Fuel Type: Petrol
Emission Standard: BS 6
Seating Capacity: 5
Customer Support: YES!
- Tata Nexon
Tata Nexon XMA AMT
Mileage: 17 km/l
Max Power: 170bhp @ 1750rpm
Fuel Type: Petrol
BHP: 118 bhp @ 5500 rpm
Emission Standard: BS 6
Seating Capacity: 5
Customer Support: YES!
- Maruti Suzuki Vitara Brezza
MARUTI SUZUKI VITARA BREZZA VXI
Mileage: 17.03km/l
Max Power: 138 Nm @ 4400 rpm
Fuel Type: Petrol
BHP: 103 bhp @ 6000 rpm
Emission Standard: BS 6
Seating Capacity: 5
Customer Support: YES!
- Renault Duster
RENAULT DUSTER RXZ PETROL
Mileage: 14.26km/l
Max Power: 142 Nm @ 4000 rpm
Fuel Type: Petrol
BHP: 105bhp @ 5600rpm
Emission Standard: BS 6
Seating Capacity: 5
Customer Support: YES!
From comparing above all cars we need to suggest the best car for Mr D.S. Pughazhyendhii with options so that he will buy a good car for his family.
I recommend the Ford EcoSport because of Good driving and safe, beautiful design. Good mileage and sporty look and good quality strong vehicle. The car is the best in the city. I suggest it because it is a diesel-powered vehicle.
The Ford EcoSport scored an overall rating of 4-star in the frontal crash tests and 5-star in the side-impact crash tests. But the compact SUV scored only 3-star in the resistance to rollover test. The 3-star rating is pretty low as most of the cars hardly get a rating of less than 4-star from NHTSA.
Ford Ecosport offers
- A good ride quality
- A strong build car
- Probably the best petrol and diesel engine
- The good touch screen system
- Space management is not the best
- Fun fact ford cars are best when it comes to driving in rain or where there is standing water.
- The car offers a sunroof.
- As he has a child with him to carry I highly recommend Ford EcoSport. Because it scored 4 out of 5 in ASEAN NCAP Crash test for all adult occupant protection.
CONCLUSION
The suggestion of the best automotive car for Mr. D.S. Pughazhyendhii family is FORD EcoSport. Among all the comparison it is suitable for BANGALORE road, and to travel up to 500 Kms.