Benchmarking

1. Benchmark with presently available cars in the market for the following case.

Mr. D.S. Pughazhyendhii is a married man who lives in Bangalore which is a highly crowded city. His Family comprises five members including his wife, a five-year-old boy, his father, and his mother. He visits his native place Madurai which is 500kms away from Bangalore once a month. Also, he will be using his car to commute to his office. His budget falls between 8 to 10 lakhs on road. Please suggest to him options so that he will buy a good car for his family.

Note: Pughazhyendhii is fond of big cars

Benchmarking is a comparison between the exciting model and our(company) model. It may be comparison between the parts, comparison between process or performance. This will be done in the same business area with competitors to grow their business in better than others. The benchmarking will be done in technically and non-technically. If this will be done in technically that will be between parts, process and their performances or services. If non-technically means by the feedbacks of the consumers of the competitor product or service.

By doing all this comparison we will get to that what customers need and what others was providing. Then we will know what would be our product or process feature to get the intension of the customers in the same or approx. price of the competitor goods. It will be done step by step of the that means we initially create the product with our own design (like a prototype) then we need to compare it with others product. Like what they are providing in their product what we are lacking and what we need to competition to them or how we can provide better than their product.

It will be different according to the industries. If we take automobile(cars) industries, they will conduct some bench marking tests according to the requirement. They will compare the mileage, power transmission, seating capacity, safety rating, weight, interior design and exterior design, boot space, no. of airbags present and price of the competitor with that specifications. In automobile industry they are lot of aspects to check the vehicle while benchmarking. But initially every customer will check the safety and comfort in the vehicle. This comparison will be done with good and bad products in market with similar feature or competitor products. Because good products will give what customers need and bad products will give what they are hating in that product or service. In overall view we will find that what we can capable in that similar or lesser priced product manufacture with better features product.

Suggest Cars:-

Mahindra TUV300

Engine Model mHawk 100

Engine Capacity 1493 cc

Power 100 bhm @ 3750 RPM

Torque 240 Nm @ 1600-2800 RPM

Fuel Economy (ARAI) 18.49 kmpl

Fuel Type Disel

Fuel Tank 60 liter

Transmission Type Automatic

Body Style SUV

Boot Space 384 Liter

Safety EBD

Ford EcoSport

Prize :8.19 lakhs

Engine capacity : 999 cc

Fuel Economy :18.88 kmpl

Fuel type : Petrol, diesel

Power :125 PS @ 6000rpm

Torque :170Nm @ 1400-4500rpm

Body Style : SUV

Turning radius :5.3 metres

Boot space : 352 litre

TATA NEXON:

Price : 8.57 lakhs

Engine capacity :1497 cc

Fuel economy :22.07 kmpl

Power : 108.49bhp @ 4000rpm

Torque : 260nm @ 1500-2750rpm

Body type : SUV

Boot space : 350 liter

Turning radius :5.1 meters

Maruti Vitara Brezza :

Price : 9.67 lakhs

Mileage (ARAI) kmpl: 24 Kmpl

Gear Box: 5 Speed

Fuel Type: Diesel

Transmission: Manual / Automatic

Length Width Height: 3995*1790*1640

Seating Capacity: 5 Rear

Shoulder Room: 1400mm

Boot Space: 328-litres

Power: 88.5bhp@4000rpm

Torque: 200Nm@1750rpm

Engine Displacement: 1248 CC

CONCLUSION:

Considering

• Best in terms of safety in the Compact SUV segment
• 5 star safety rating, feels solid
• Availability of both petrol & diesel with MT and AMT with average mileage
• Good in terms of variants availability
• Spacious in terms of the front and rear seats both
• Spacious interiors, sunroof across versions

I would suggest Tata nexon for Mr.K.Nedunchezhiyan family,Nexon is a excellent offering which is safety car in it's segmemt. It is also value for money product with class leading features.