BENCHMARKING

https://drive.google.com/open?id=126YVVoLF5fGAIBx2rI2JkG-uhbjxqWrt

PROBLEM STATEMENT

NO.OF PASSENGERS: 4-ADULT,1-CHILD
USAGE: CITY & HIGHWAY
VEHICLE TYPE: COMPACT SUV
BUDGET : 8-10 LAKHS

• Since the problem statement mentions the user is looking for a big car, It is best suited to
  consider the car in the COMPACT SUV segment for study.
• The following are cars in the SUB 4M SUV category chosen for BENCHMARKING.

• FORD ECO SPORT
• MAHINDRA XUV_300
• TATA NEXON
• SUZUKI BREZZA
• RENAULT-DUSTER
• HYUNDAI-CRETA
• KIA-SELTOS
• NISSAN KICKS

BENCHMARKING-I

• It is a structured way of comparing two or more entities of the same category, in this case, COMPACT SUVs.
• For Benchmarking a few basic but important criteria were chosen for comparison. They include
  the following,

• TRANSMISSION
• MILEAGE
• ON ROAD COST
• NCAP RATING
• ENGINE CAPACITY

• Utmost priority was given to SAFETY RATINGS while performing the study. In case if the car missed the desired safety ratings (ATLEAST 4-STAR) then it was disqualified even if they were to have very good features and infotainment SYSTEM.
• Mileage and cost was another prime factor to decide the car as these data's are directly
  proportional to the daily usage and budget constraints.
• There were even attempts made to compare different variants of the same make and pick the best of them to suit the need and requirement.
• Following charts shows the comparison made for the study,

CONSOLIDATED DATA FOR BENCHMARKING-1

BENCHMARKING-I_SUMMARY

• Based on the comparison made, best scoring cars are chosen for further comparison in
  BENCHMARK-II.
• In this case, the following are the cars that got picked for further study.

NOTE:

• RENAULT-DUSTER is not considered for its low score in SAFETY & POOR MILEAGE.
• HYUNDAI-CRETA, KIA-SELTOS & NISSAN KICKS, is not considered for its HIGH COST.
• NEXON REVOTRON XMA_PETROL is considered despite its low fuel efficiency because it is the only variant among the comparison to have AUTOMATIC TRANSMISSION.

BENCHMARKING-II

• Now that cars are selected for BENCHMARKING-II, the following are the criteria's considered for
  comparison,

• SUSPENSION
• STEERING
• BRAKE TYPE
• GROUND CLEARANCE
• ACTIVE & PASSIVE SAFETY SYSTEMS
• LEG ROOM, HEAD ROOM & BOOT SPACE
• USERS RATING

• The above comparison shows that all cars considered have more or less similar features.
• However, XUV_300 provides the highest performance number among others with a reduced cost. Also, it is equipped with a CHILD ISO MOUNT, which is essential for CHILD SAFETY, which unfortunately is missing FORD VARIANTS.
• On the contrary, if the user is interested in an AUTOMATIC drive, HE/SHE can afford to take NEXON REVOTRON XMA provided to ignore the mileage it offers. But affords comfortable & relaxed driving in CITY DRIVING CONDITIONS.

NOTE:

• ECO SPORTS is one of the best build vehicles among the category, however, lacking ISOFIX seat mount is one of the major drawbacks for not being considered in the final result.

COMFORT, STORAGE & USER REVIEWS:

• The chart above shows a comparison of data related to COMFORT and STORAGE.
• It is seen that XUV_300 & NEXON REVOTRON XMA has got a good amount of storage capacity and decent head and legroom required for long drives.
• Both XUV_300 & NEXON REVOTRON XMA, has got an average user rating of 4.6 & 4.7 accordingly based on a survey taken from the certain car selling web portal.

CONCLUSION:

Now that all data have been analyzed following are the results obtained.

• If the users are fond of MANUAL TRANSMISSION, it is best to choose MAHINDRA_XUV_300_W4 DEISEL.
• If the user is looking for an AUTOMATIC VARIANT and is lenient to shell out on mileage, then it is good to choose TATA_NEXON_REVOTRON XMA_PETROL.