Content Marketing
A comprehensive and all-inclusive course on Content Marketing.
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Syllabus
This course is full of best-in-class content by leading faculty and industry experts in the form of videos and projects
Course Overview
- This course helps in understanding the term "content" and how to market it.
- We will also be looking into the parameters to develop a successful strategy and how to measure the results.
- This course not only helps in understanding the basics of content marketing but also equips you to be able to prepare a successful content marketing strategy.
Course Syllabus
On a daily basis we talk to companies in the likes of Tata Elxsi and Mahindra to fine tune our curriculum.
Day 01 - Introduction to Content
- Introduction
- Key Elements
- Types of Content and their Relevance
- References
- Need for Different Types of Content
Day 02 - What is Content Marketing?
- Introduction to Content Marketing
- Types of Content Marketing
- Preparing a Content Marketing Plan
- Finding Ideas for Content Marketing Campaigns
Day 03 - Content Marketing Strategy
- Preparing Content Marketing Strategy
Day 04 - Content Creation
- Importance and Relevance
- Content Creation Process
- Content Creation and its Relevance to Content Marketing
Day 05 - Medium/Media Vehicles in Content Marketing
- Media Vehicles in Content Marketing
- Types of Media Vehicles in Content Marketing
- Media Vehicle Selection
Day06 - Tools and Analytics
- Data Analytics
- Basic Analytical Tools
Our courses have been designed by industry experts to help students achieve their dream careers
Ratings & Reviews by Learners
Skill-Lync has received honest feedback from our learners around the globe.
Instructors profiles
Our courses are designed by leading academicians and experienced industry professionals.
1 industry expert
Our instructors are industry experts along with a passion to teach.
15 years in the experience range
Instructors with 15 years extensive industry experience.
Areas of expertise
- Marketing
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