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Content Marketing

A comprehensive and all-inclusive course on Content Marketing.

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Syllabus

This course is full of best-in-class content by leading faculty and industry experts in the form of videos and projects

Course Overview

  • This course helps in understanding the term "content" and how to market it.
  • We will also be looking into the parameters to develop a successful strategy and how to measure the results.
  • This course not only helps in understanding the basics of content marketing but also equips you to be able to prepare a successful content marketing strategy.

Course Syllabus

On a daily basis we talk to companies in the likes of Tata Elxsi and Mahindra to fine tune our curriculum.

Day 01 - Introduction to Content

  • Introduction
  • Key Elements
  • Types of Content and their Relevance
  • References
  • Need for Different Types of Content

Day 02 - What is Content Marketing?

  • Introduction to Content Marketing
  • Types of Content Marketing
  • Preparing a Content Marketing Plan
  • Finding Ideas for Content Marketing Campaigns

Day 03 - Content Marketing Strategy

  • Preparing Content Marketing Strategy

Day 04 - Content Creation

  • Importance and Relevance
  • Content Creation Process
  • Content Creation and its Relevance to Content Marketing

Day 05 - Medium/Media Vehicles in Content Marketing

  • Media Vehicles in Content Marketing
  • Types of Media Vehicles in Content Marketing
  • Media Vehicle Selection

Day06 - Tools and Analytics

  • Data Analytics
  • Basic Analytical Tools

Our courses have been designed by industry experts to help students achieve their dream careers

Ratings & Reviews by Learners

Skill-Lync has received honest feedback from our learners around the globe.

Google Rating
4.8

Content Marketing

Instructors profiles

Our courses are designed by leading academicians and experienced industry professionals.

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1 industry expert

Our instructors are industry experts along with a passion to teach.

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15 years in the experience range

Instructors with 15 years extensive industry experience.

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Areas of expertise

  • Marketing

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